What I've learnt since opening an Etsy Store....

As many of you will remember I finally opened our Etsy store towards the later end of Fraser's pregnancy. In the short time our Etsy store has been up and running, I've learnt some useful lessons. So I thought I'd share what I've learnt, with many people asking me lately about my thoughts on Etsy and if they should give it a go.














Finally to those who have been asking about opening an Etsy Store, just do it. Just get started and open up a shop. There is so much help available on Etsy to get you started. There is everything from tutorials, workshops, worksheets, help forums, seller groups and more. Before you get started have a read off some of these posts on getting started in the Etsy Seller's Handbook Archives, you won't regret it.

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My Vintage Childhood: What I've learnt since opening an Etsy Store....

Saturday, September 7, 2013

What I've learnt since opening an Etsy Store....

As many of you will remember I finally opened our Etsy store towards the later end of Fraser's pregnancy. In the short time our Etsy store has been up and running, I've learnt some useful lessons. So I thought I'd share what I've learnt, with many people asking me lately about my thoughts on Etsy and if they should give it a go.



  • SALES! They will happen, don't expect to have a sale within days of opening your store (although you could be lucky), it takes a little bit of time and effort to finesse your listings and store presentation. If you're starting out take the extra time to work on your store polices and profile. Give prospective buyers a full overview of what you're about. Etsy has loads of prompts and suggestions for developing all of this. Use the vast array of information on hand to get you going.


  • STILL TALKING SALES. The more listings you have the more likely you'll have people coming by your items. Many sellers in the help forums on Etsy suggest at a minimum it's best to have at least one full page of items in store, which is twenty-four. But don't limit yourself, the more you can list the better chances people will be exposed to your store.


  • PRODUCT DESCRIPTIONS Be thorough, specific, honesty and edgy. Give people all measurements, give them in inches and centimetres you're hopefully trying to sell items all over the world, it saves on having to answer unnecessary emails. Make sure your photography is showcasing your product, it's features and description to it's maximum ability.


  • Make sure your SHIPPING is fair. In many countries around the world postage and shipping costs have hiked up in recent times. Don't let this deter you from selling internationally, at the end of the day if people really love an item they'll pay the shipping/postage. But my tip is too double check that your rates are fair and comparable to what your countries postal service is charging. Case in point my sales so far have been to overseas buyers and even though I've had queries on the postage/shipping costs (which I haven't inflated over Australia Post's charges) I have still had sales because of the quality and uniqueness of items I have listed. 


  • COMMUNICATION is key, if a potential buyer contacts you regarding an item be prompt, honest and clear in your reply. It goes a long way to rapport building and the likelihood they will favorite your store and keep an eye on what you're listing and be a return customer.


  • Still talking about COMMUNICATION, if you receive a notification that one of your items or store is appearing in a treasury, be sure to thank that person for including you and make sure you add a comment on the treasury as well. Same goes with messages that you'll feature in a blog post mention or round up, it's just great manners and sets a standard reflecting the image for your store and ethics.

Finally to those who have been asking about opening an Etsy Store, just do it. Just get started and open up a shop. There is so much help available on Etsy to get you started. There is everything from tutorials, workshops, worksheets, help forums, seller groups and more. Before you get started have a read off some of these posts on getting started in the Etsy Seller's Handbook Archives, you won't regret it.

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5 Comments:

At September 7, 2013 at 4:24 PM , Blogger Zara said...

Oh thank you for this wonderful post Trudie, it is just what I needed to hear.
I'm still madly sewing trying to get enough stock ready for my little etsy shop.
x

 
At September 7, 2013 at 5:43 PM , Blogger melania said...

Thanks so much for sharing this Trudie. I am i the throes of setting one up now and my biggest apprehension is around shipping! As well as using packaging that is secure but environmentally thoughtful. Also great to hear your thoughts on numbers of items to list - I agree that at least one full page does seem best.

Great to hear you've gotten some sales! All the best with it.

Melania

 
At September 7, 2013 at 7:33 PM , Blogger Trudie said...

I'm glad to hear it Zara thank you. I'm looking forward to seeing your store once you've lunched it. Until then happy sewing. X

 
At September 7, 2013 at 7:41 PM , Blogger Trudie said...

Yes I think a lot of people get concerned about shipping rates and question whether people will purchase from them due to internationally shipping rates. I use recycled packaging materials.

Good luck with opening your store.

 
At September 15, 2013 at 10:40 AM , Blogger Olivia said...

Thanks Trudie, it's nice to get a boost of confidence from another seller.
I set one up about a month ago ( http://www.etsy.com/uk/shop/OLIVIADENAHYstudio ) , but I was warned form another artist that art it hard to sell....especially anything over $100, so i'll sit and be patient.
You store is lovely xo

 

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